For a lot of my mom clients, my Concierge Framing Services is completely new to them. They haven’t heard of it yet … which isn’t surprising since I kind of made it up (in response to my past clients biggest challenges). SO, I think the process takes a little bit of explaining in long format.
1. YOU GATHER
The design process starts with gathering. You’ll take everything you have – a shoebox of images, an old phone, old CDs, past photo shoots. Just clump it up and dump it on the kitchen table. It is really REALLY essential that you don’t overthink this part. I really want this to be easy for you. You don’t have to pre-decide anything … or even clean your house up before I visit you!
2. WE SIT & I HELP YOU CULL
This step is where most of my clients breath a breath of relief and tell me that THIS is the step they have not been able to get past. Usually, we’ll sit down at your very same kitchen table – either masked in person or virtually – and give everything a look. I’ll talk through the photos with you and we’ll weed down to a ‘Maybe’ batch. For most moms, with my help, this step takes them from 100’s of photos to somewhere in the 10’s. Usually what I am looking is fourfold: does it bring you joy, is the photo aesthetic, does that image go with your interior design (or do we need to change it somehow) and is the print quality good enough to reproduce in a larger size if we need to?
This process is MUCH quicker than you’d expect for it to go on your own. I AM incredibly invested in making this project look AH-mazing … that dynamic usually leads us briskly through your 100’s to a charming subgroup of photos you can’t live without.
3. I LAY OUT FRAMING TO SCALE, ON YOUR REAL WALLS
So I have some design software with all the bells and whistles. It allows me to snap a photo of your wall, make a few measurements and then presto! changeo! I can pop the images we are thinking about (i.e. our “Maybes”) onto a photo of your wall and we can see the REAL sizes! I kind of nerd out on this step. It’s so amazing to see exactly what it will look like before we begin. I usually send all of this to you in a Design Brief so that you can conference with any other decision makers before we print, chop moldings or otherwise do something permanent.
4. I MAKE PAST IMAGES PRETTY
While most of my momma-clients tell me that the sitting and the culling were what gave them the most relief, it’s this pretty-making step that all of them say is the “Most Fun”. I take the batch of Maybes and edit them (if they need it). This comes in really handy if, say, we are doing a black and white gallery wall, but you have a mix of color and black and white … or, if you have a super cute smiling photo of baby boo bear that is a tad on the dark side.
5. I DELIVER & HANG
Last up … the hammering of the nails and the leveling of the grids. I have been hanging artwork since I began this service, mainly because I began to see that this is not most people’s favorite part. Also, there are some tricks to the trade when it comes to getting grids to line up and for there to be the perfect amount of space between your frame and the top of the couch. So, sit back with your mug of beverage and I’ll do the heavy lifting here.
That about sums it up! This is what I do with each one of my Curation/Design clients …and it is loads of fun … seeing the images come back edited, watching the gallery walls go up. It’s rewarding!
See you soon!!!
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